Director Lester Jones has shot a new film for the A.McDonald shoe collection. A continuation of Jones' work within contemporary branded content (focusing on fashion,art and culture) "Odyssey" offers a narrative driven and beautifully crafted film for A.McDonald .
"The Shoemaker" is a short film looking at the advantages of having a shoe custom made for your feet. Fit for comfort, using sustainable materials and not having to buy a new shoe for at least 3 - 4 years.
This short film investigates the A.McDonald shoemaking process. Here Andrew demonstrates his various shoemaking techniques and the rationale for doing so. The video gives an insight into handcrafting and what it the benefits are for the wearer.
This sizing chart is designed as a comparison to commonly used sizing systems . The systems differ in what they measure , what unit of measure they use and where the size 0 is positioned . The english system for mens shoes that i use is based on the length of the last measured in barleycorn 1/3inch . If you are uncertain of your size and how it translates to my sizing system please email and we will endeavour to assess your size .