This is the third blog in our 4 part series on slow fashion. The customer journey with A.McDonald Shoemaker does not end with the collection of your shoes but continues for the life of your shoes. The journey begins with your foot measurements.
The sustainable feature of bespoke handmade shoes is fit. Factory made shoes do not always fit, this is why 70% of people surveyed said they own shoes that do not fit.
In developing the shoes design, the Shoemaker starts by drawing a pattern. From the last, the pattern is drawn of the upper, heel, sole, insole and stiffeners – creating a two dimensional replica of the final shoe.
Men’s classic shoes are diverse in style and use, thus demanding different leathers for different occasions. Here we break down our favourite leathers for better understanding of their unique characteristics.
“I don’t see what I do as a just a trade, I see it as building a community” says shoemaker Andrew McDonald as he works a bit of leather, his hands smoothing the material that almost melts in its obedience.