This video celebrates 130 years of The strand arcade as the home of craft artisan retailers in Australia. Myself and tailor Mr Mister discuss what custom made means and how the history of the arcade has informed curation.
"We Are The Makers" is the first in a series of videos commissioned by The Strand Arcade. In this video, Andrew talks about his experience understudying master craftspeople, the heritage of The Strand Arcade and how both these experiences have informed his craft.
Director Lester Jones has created a film for the A.McDonald shoe collection. A continuation of Jones' work within contemporary branded content (focusing on fashion, art and culture), "Odyssey" is beautifully crafted narrative-driven film.
This video is a day in the life of A.McDonald shoes walking the streets of Sydney. The film takes its point of view from the shoes, each shot a skit on the way the shoes interact with the various street architecture. Cinematography by Monique Easton.
Filmmaker Thomasz lablanca tilts his keen eye toward capturing a day in the life of the A.McDonald workshop. This film is part of a series on craft artisans where Thomas brings the atmosphere and activity of the crafting workshop for all to see.
Attaching leather toe-puff to shoe. I generally use 1.6mm leather side that has been skived hammered to compress leather fibres then sanded into shape.
Nailing the heel and inserting the insole sock. These are the last steps in completing the boot. Buttress nails are used to secure heel attachment inside the shoe.